121 resources · page 1 of 3
SaaS Pricing library
Choose a specific task, or start with the saas pricing topic guide.
- LessonChoose a pricing unit customers can understandEvaluate potential charging units against value, predictability, measurement and serving cost. Complete the exercise, produce a working artifact and review it against a practical rubric.
- HubSaaS Pricing StrategyPick a value metric, design tiers, test price, and control discounting, with benchmarks by ACV band and a 90 day rollout plan that protects existing revenue.
- LessonPackage capabilities around customer needsDesign plan boundaries that help different customers choose without hiding the core requirements of the product. Complete the exercise, produce a working artifact and review it against a practical rubric.
- GuideSaaS Pricing Models ComparedNine SaaS pricing models with the economics of each, when seats break, when usage wins, and a decision tree keyed to ACV, gross margin and sales motion.
- LessonRoll out a pricing change with evidence and controlTreat a pricing change as a product, billing and customer-communication project with explicit account impact. Complete the exercise, produce a working artifact and review it against a practical rubric.
- GuideHow to Choose a Value MetricA four test method for picking a value metric that grows with customer value, with examples from Slack, Snowflake, HubSpot, and Figma, plus failure signals.
- GuideUsage Based Pricing for SaaSHow to design credits, commits and overages without wrecking the forecast, with retention data on usage versus seats and a migration path off flat fees.
- GuideGood Better Best Packaging for SaaSHow to split features across three tiers, which capabilities to gate, how to price the middle tier to win it, and when a fourth enterprise tier earns its place.
- GuideHow to Raise SaaS PricesWhen to raise prices, by how much, who to exempt, and what churn to expect, with data on 7 to 20 percent increases and the notice periods that limit damage.
- GuideSaaS Discounting StrategyWhat discounts really cost in lifetime value, how to set approval thresholds by deal size, and the trade rules that win something back for every point you give.
- GuideWillingness to Pay ResearchHow to run Van Westendorp, Gabor Granger and conjoint studies with a B2B sample you can actually recruit, and how to read the output without fooling yourself.
- GuideHow to Test SaaS PricingWhy price A/B tests rarely reach significance in B2B, and what to run instead: cohort launches, geo splits, quote tests, and sequenced tier changes.
- GuideSaaS Pricing Page OptimizationTier order, anchors, feature table depth, annual toggles and CTA copy, with conversion data by page pattern and the three pricing page tests worth running first.
- GuideEnterprise SaaS PricingHow to price custom enterprise deals: list price discipline, floor prices, ramped contracts, multi year terms, and the deal desk rules that stop margin leakage.
- GuideHow to Price AI FeaturesHow to price AI features when inference cost varies by customer: credit systems, outcome pricing, margin floors, and what to do when token prices fall again.
- GuidePricing for Product Led GrowthWhere to set free plan limits so upgrades actually happen, which features never to gate, and how self serve price points interact with a sales assisted tier.
- PlaybookPrice Increase Rollout PlaybookA week by week plan to raise prices: cohort modelling, grandfathering rules, CS scripts, billing changes, and the save offers that hold at risk accounts.
- Playbook90 Day Pricing and Packaging RefreshA 90 day repricing project: research, modelling, tier design, internal approvals, billing migration, and launch, with owners and artifacts for every week.
- PlaybookDiscount Approval WorkflowBuild a discount matrix by deal size and term, route approvals without stalling deals, and report net price realization to the board every single quarter.
- PlaybookExpansion Pricing LeversSeat true ups, usage commits, tier upgrades and add ons ranked by NRR impact and effort, with the account triggers and contract terms each one requires.
- ListSaaS Pricing Frameworks ComparedSeven pricing frameworks including Cobloom, Price Intelligently and Simon Kucher, what each gets right, the data each needs, and which to use at your stage.
- CourseSaaS Pricing SprintThree lessons that take you from value metric choice to a priced, packaged, tested change, with worksheets, benchmark tables, and a rollout checklist.
- ComparisonAnnual vs monthly SaaS billingCompare annual billing and monthly billing for SaaS: where each fits, the tradeoffs to test and a practical decision process.
- CalculatorDiscount impact calculatorWhat a discount costs over the customer lifetime, and how many extra deals it has to win to pay for itself. See the formula, change the inputs and save your results.
- ToolEvaluate SaaS pricing and billing softwarePricing software must represent the actual commercial model and produce understandable invoices, entitlements and changes. Use the evaluation criteria, official product links and a practical acceptance test.
- DefinitionFeature gatingUnderstand feature gating in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- CalculatorFreemium conversion calculatorWhether the free tier pays for itself once you count the cost of serving users who never convert. See the formula, change the inputs and save your results.
- GuidePlan international SaaS pricing carefullyInternational pricing combines currency, customer value, payment experience and local commercial requirements. A currency conversion alone does not resolve those decisions. Follow a practical process with a worked situation, tradeoffs and a useful next step.
- DefinitionPrice anchoringUnderstand price anchoring in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- DefinitionPrice elasticityUnderstand price elasticity in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- CalculatorPrice increase impact calculatorHow much churn a price rise can cause before it stops being worth doing. See the formula, change the inputs and save your results.
- ComparisonPublic pricing vs contact salesCompare public pricing and contact-sales pricing for SaaS: where each fits, the tradeoffs to test and a practical decision process.
- TemplateSaaS price change communication templateExplain the exact commercial change, timing and options without obscuring the customer's impact. Use the editable worksheet, example and review steps to turn it into a working document.
- ResearchSaaS price changes: measure outcomes by affected cohortA price-change analysis should follow affected accounts through realized revenue, migration, support and retention while separating other concurrent changes. Review definitions, sampling choices and common comparison errors.
- ResearchSaaS pricing benchmarks: compare packages and realized pricePricing comparisons need equivalent capabilities, usage units and commercial terms rather than headline list prices alone. Review definitions, sampling choices and common comparison errors.
- ChecklistSaaS pricing change readiness checklistCheck account impact, commercial rules and product behavior before applying a price change. Work through 10 checks, record evidence and owners, and save an editable copy.
- ListSaaS pricing mistakes that distort the buying decisionPricing mistakes often come from unclear value, inconsistent commercial rules or a model the team cannot operate. Compare practical options, review the tradeoffs and choose a relevant next step.
- ChecklistSaaS pricing page audit checklistHelp a buyer understand the offer and choose a suitable next step without hidden material details. Work through 10 checks, record evidence and owners, and save an editable copy.
- ExampleSaaS pricing page examples: make the bill understandableA pricing-page review checks whether a buyer can understand the charging unit, plan differences and actual commitment. Review the situation, the decisions and the limits before applying the pattern.
- TemplateSaaS pricing page specificationMake plan selection possible by showing the charging unit, included value, limits and buying path clearly. Use the editable worksheet, example and review steps to turn it into a working document.
- ExampleSaaS repricing examples: follow the affected cohortA repricing review should connect the exact account change with billing, communication and mature customer outcomes. Review the situation, the decisions and the limits before applying the pattern.
- ComparisonSeat-based vs usage-based SaaS pricingCompare seat-based pricing and usage-based pricing for SaaS: where each fits, the tradeoffs to test and a practical decision process.
- ToolTools for SaaS price research and testingSelect the method before the tool: stated preferences, controlled offers and observed buying behavior answer different questions. Use the evaluation criteria, official product links and a practical acceptance test.
- CalculatorUsage based pricing simulatorEstimate recurring revenue and gross profit from included usage, overage rates and serving costs. See the formula, change the inputs and save your results.
- ResearchUsage pricing adoption: distinguish models and samplesA study of usage pricing needs a clear definition of pure usage, subscription-plus-usage and other hybrid models before reporting adoption. Review definitions, sampling choices and common comparison errors.
- CalculatorValue metric pricing calculatorTest a per-seat, usage and tiered price against the same customer base and see which produces more revenue. See the formula, change the inputs and save your results.
- DefinitionValue metricUnderstand value metric in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- ComparisonValue-based vs cost-plus software pricingCompare value-based pricing and cost-plus pricing for SaaS: where each fits, the tradeoffs to test and a practical decision process.
- CalculatorVan Westendorp price sensitivity explorerExplore four stated-price response distributions from a survey sample. The tool calculates explicitly labelled curve crossings and preserves flat crossings as ranges. These describe price perceptions, not a profit-maximizing price or guaranteed purchase behavior.
- DefinitionWillingness to payUnderstand willingness to pay in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- GuideWhen a price-change message omits the available choicesCustomers cannot tell what changes, when it applies or how to respond. Diagnose the cause, choose a bounded correction and verify affected customers able to understand and act on the change.
- GuideWhen a pricing test changes several things at onceThe team attributes a result to price while packaging, targeting or product behavior also changed. Diagnose the cause, choose a bounded correction and verify conclusions matched to the actual tested intervention.
- GuideWhen annual savings use an unclear baselineThe advertised saving compares incompatible quantities, periods or package scopes. Diagnose the cause, choose a bounded correction and verify savings claims reproducible from visible assumptions.
- GuideWhen buyers cannot predict the pricing unitThe page names a plan but does not explain what causes the bill to change. Diagnose the cause, choose a bounded correction and verify buyers able to explain the main invoice drivers.
- GuideWhen concessions persist without reviewTemporary discounts become permanent because their scope and conditions were not recorded. Diagnose the cause, choose a bounded correction and verify concessions with traceable approval and duration.
- GuideWhen discounts compensate for a weak fitDeals close only after concessions while the underlying product concern remains. Diagnose the cause, choose a bounded correction and verify discounted deals reviewed for adoption and retained value.
- GuideWhen packaging blocks a new customer's first useful taskA buyer selects an entry plan and discovers that a necessary workflow requires an upgrade. Diagnose the cause, choose a bounded correction and verify eligible customers reaching first value on the selected package.
- GuideWhen pricing research ignores the respondent segmentResponses from unsuitable or differently situated people are combined into one price recommendation. Diagnose the cause, choose a bounded correction and verify pricing conclusions tied to an explicit sample and offer.
- GuideWhen the pricing model ignores assisted deliveryA low subscription price is evaluated without the recurring work required to serve the account. Diagnose the cause, choose a bounded correction and verify gross contribution after the relevant serving costs.
- GuideWhen usage pricing makes buyers afraid to adoptCustomers limit useful activity because they cannot forecast or control charges. Diagnose the cause, choose a bounded correction and verify buyer confidence in estimating and monitoring charges.
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