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SaaS marketing calculators
Calculate acquisition costs, retention, budget and pipeline in your browser, with visible formulas and assumptions.
60 resources on this page
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SaaS Marketing 1
B2B SaaS Marketing 3
- CAC payback period calculatorHow many months of gross profit it takes to earn back what you spent acquiring a customer. See the formula, change the inputs and save your results.
- Pipeline coverage calculatorHow much pipeline you need in the quarter to hit the number, and how much marketing has to source. See the formula, change the inputs and save your results.
- SaaS marketing budget calculatorHow much to spend based on your revenue, growth target and current CAC, rather than last year plus ten percent. See the formula, change the inputs and save your results.
SaaS Content Marketing 2
- Content marketing ROI calculatorCost per published piece against the traffic and pipeline it produces over two years. See the formula, change the inputs and save your results.
- Content production budget calculatorCalculate the production capacity left after research, distribution and fixed editorial costs. See the formula, change the inputs and save your results.
SaaS SEO 3
- SEO traffic value calculatorWork out what your organic sessions would cost to buy in Google Ads, then convert the same traffic into pipeline value using trial rate, win rate and ACV.
- Share of voice calculatorMeasure your slice of total category search demand against named competitors, then price the gap in monthly sessions, paid media equivalent and content volume.
- Organic traffic scenario calculatorModel search traffic from query demand, coverage and assumed click-through rates without treating rankings as guaranteed. See the formula, change the inputs and save your results.
SaaS Demand Generation 4
- Demand generation budget allocatorSplit a fixed program budget across demand creation, capture and experimentation while keeping totals consistent. See the formula, change the inputs and save your results.
- Event and conference ROI calculatorBooth, travel, swag and staff time against the pipeline a conference actually produces. See the formula, change the inputs and save your results.
- Marketing pipeline forecast calculatorTranslate qualified opportunities and observed win rate into expected booked revenue. See the formula, change the inputs and save your results.
- SaaS funnel conversion calculatorTraffic to lead to MQL to SQL to opportunity to closed won, with the drop-off at every step. See the formula, change the inputs and save your results.
SaaS Lead Generation 4
- Cost per lead calculatorWhat a lead costs by channel, and what it costs once you account for the share that turn into customers. See the formula, change the inputs and save your results.
- Expected lead value calculatorEstimate gross profit per lead before acquisition costs using conversion probability and a defined revenue horizon. See the formula, change the inputs and save your results.
- Lead scoring threshold calculatorWhere to set the MQL bar so sales gets volume they can work without drowning in noise. See the formula, change the inputs and save your results.
- SaaS lead goal calculatorEstimate the lead volume needed to achieve a new annual recurring revenue target. See the formula, change the inputs and save your results.
SaaS PPC and Paid Ads 3
- Maximum CPC calculator for SaaSCalculate a click bid ceiling from acceptable acquisition cost and the chance a click becomes a paying customer. See the formula, change the inputs and save your results.
- PPC break-even bid calculatorThe most you can pay per click and still hit your payback target. See the formula, change the inputs and save your results.
- SaaS PPC budget calculatorWork backwards from a new revenue goal to customers, leads, clicks and a media budget. See the formula, change the inputs and save your results.
SaaS Email Marketing 2
- Email list growth calculatorWhere your list lands in twelve months once you account for unsubscribes and inactive addresses. See the formula, change the inputs and save your results.
- Email marketing revenue calculatorWhat your list is worth per send and per subscriber per year, and what a point of open rate buys. See the formula, change the inputs and save your results.
SaaS Product Marketing 1
SaaS Growth Marketing 4
- A/B test sample size calculatorPlan an approximate sample for a two-sided conversion-rate test at 5% significance and 80% power with equal allocation. See the formula, change the inputs and save your results.
- A/B test significance calculatorCompare two observed conversion rates with a two-proportion normal approximation and an explicit fixed-horizon interpretation. See the formula, change the inputs and save your results.
- Free trial conversion calculatorSignup to activation to paid, with the revenue impact of moving each step by a point. See the formula, change the inputs and save your results.
- Referral program ROI calculatorWhether your referral incentives cost less than the acquisition channel they replace. See the formula, change the inputs and save your results.
SaaS Pricing 3
- Discount impact calculatorWhat a discount costs over the customer lifetime, and how many extra deals it has to win to pay for itself. See the formula, change the inputs and save your results.
- Freemium conversion calculatorWhether the free tier pays for itself once you count the cost of serving users who never convert. See the formula, change the inputs and save your results.
- Price increase impact calculatorHow much churn a price rise can cause before it stops being worth doing. See the formula, change the inputs and save your results.
SaaS Sales 2
- Demo to close rate calculatorHow many demos you need to book to hit the number, and what each one is worth. See the formula, change the inputs and save your results.
- Quota and compensation calculatorWhether your quota is set at a level reps can actually hit, using the industry ratio to on-target earnings. See the formula, change the inputs and save your results.
SaaS Branding 1
SaaS Metrics and Analytics 13
- ARPA and ARPU calculatorAverage revenue per account and per user, split by segment so the blended number stops lying to you. See the formula, change the inputs and save your results.
- Attribution model comparison calculatorThe same pipeline scored by first touch, last touch and linear, so you can see how much the model changes the story. See the formula, change the inputs and save your results.
- Burn multiple calculatorNet burn divided by net new ARR. The cleanest read on how expensive your growth is. See the formula, change the inputs and save your results.
- Channel payback comparison calculatorCompare three channels side by side on CAC, payback and contribution rather than on cost per click. See the formula, change the inputs and save your results.
- Customer acquisition cost calculatorWork out what a new customer really costs once you count salaries, tools and agency fees, not just ad spend. See the formula, change the inputs and save your results.
- Customer lifetime value calculatorEstimate LTV from ARPA, gross margin and churn, and see how much a single point of churn is worth. See the formula, change the inputs and save your results.
- LTV to CAC ratio calculatorThe efficiency ratio investors ask about first, with the payback period next to it so you can see the cash reality. See the formula, change the inputs and save your results.
- MRR growth calculatorProject MRR forward from new business, expansion and churn, and see where you land in twelve months. See the formula, change the inputs and save your results.
- Net revenue retention calculatorNRR and GRR from one cohort, plus what your revenue does over three years if nothing else changes. See the formula, change the inputs and save your results.
- Revenue per employee calculatorCapital efficiency in one number, compared against the benchmarks by stage. See the formula, change the inputs and save your results.
- Rule of 40 calculatorGrowth rate plus profit margin, the shorthand investors use to judge whether your growth is worth its cost. See the formula, change the inputs and save your results.
- Runway and growth tradeoff calculatorHow long the money lasts, and what cutting or adding marketing spend does to that. See the formula, change the inputs and save your results.
- SaaS magic number calculatorHow much new ARR each dollar of sales and marketing buys, and whether you should be spending more or less. See the formula, change the inputs and save your results.
SaaS Social Media 1
SaaS Customer Marketing 6
- Activation rate impact calculatorWhat moving activation does to retention, revenue and payback across the whole base. See the formula, change the inputs and save your results.
- Churn rate calculatorCustomer churn, revenue churn and what each one costs you over twelve months. See the formula, change the inputs and save your results.
- Cohort retention calculatorTrack a cohort month by month and see the revenue it produces over three years. See the formula, change the inputs and save your results.
- Cost of churn calculatorEstimate lost recurring revenue and replacement acquisition cost from a monthly customer churn scenario. See the formula, change the inputs and save your results.
- Customer marketing holdout calculatorCompare observed expansion per account between treatment and holdout groups before subtracting program cost. See the formula, change the inputs and save your results.
- Expansion revenue calculatorWhat a systematic expansion motion adds compared to relying on new business alone. See the formula, change the inputs and save your results.
SaaS Marketing Agencies 1
SaaS Market and Industry Data 2
- SaaS growth percentile calculator for your sampleCompare a growth rate with a set of comparable observations you provide. The tool calculates sample quartiles and a midrank percentile; it does not supply an industry benchmark or infer a market position.
- SaaS market share calculatorCompare company revenue with a clearly defined market revenue estimate for the same period and geography. See the formula, change the inputs and save your results.
SaaS Marketing Tools 2
- Agency versus in-house cost calculatorCompare annual cash cost including employment overhead, tools, recruitment and agency management time. See the formula, change the inputs and save your results.
- Martech cost per customer calculatorAllocate software, integration and operations spending across acquired or active customers. See the formula, change the inputs and save your results.
SaaS Marketing Careers 2
- Marketing headcount calculatorHow many marketers your revenue supports, and which roles to hire in which order. See the formula, change the inputs and save your results.
- SaaS marketing salary sample comparisonCompare a compensation value with a sample you supply using a consistent currency, location and role scope. The tool summarizes the sample and does not provide a market salary recommendation.
Frequently asked questions
Do the tools store my inputs?
Calculations run locally in your browser. Separate lead forms do not include calculator inputs.
Are the defaults industry benchmarks?
No. Defaults are illustrative. Some tools compare a sample you supply and do not provide market data.
Where can I find related working resources?
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