A route through the library
What needs to improve?
Choose the goal closest to your current problem. Each route gives you a starting point, a decision to make and a tool to help you act.
01 / Plan
Build your marketing plan
Choose your customer, sharpen the message and decide what to do first.
02 / Acquire
Reach the right buyers
Build demand through search, content, paid campaigns and distribution.
03 / Convert
Turn interest into revenue
Improve lead capture, sales conversations, pricing and lifecycle email.
04 / Grow
Retain customers and grow
Find what pays back, improve adoption and build a stronger marketing team.
The complete topic directory
Explore a specific discipline.
Start with the overview. Each topic links to its full collection of guides, examples and working resources.
Plan
- SaaS MarketingHow software companies acquire, convert and keep customers, from first touch to expansion revenue.
- B2B SaaS MarketingBuying committees, long cycles, and the pipeline math behind selling software to other businesses.
- SaaS Product MarketingPositioning, launches, competitive intelligence, enablement and the messaging that sales will actually use.
- SaaS BrandingCategory design, naming, visual identity, brand measurement and why brand shows up in your CAC.
Acquire
- SaaS SEOTechnical setup, programmatic pages, topic clusters and the link work that moves software keywords.
- SaaS Content MarketingEditorial strategy, production systems and distribution for software companies that publish seriously.
- SaaS Demand GenerationCreating and capturing demand, dark social, attribution honesty and the pipeline you can actually forecast.
- SaaS PPC and Paid AdsGoogle, LinkedIn, Meta, Reddit and capterra-style marketplaces, with the bid math behind each one.
- SaaS Social MediaLinkedIn, X, YouTube, Reddit and communities, with practical approaches to founder and company communication.
Convert
- SaaS Lead GenerationWhere software leads actually come from, what they cost, and how to raise quality without killing volume.
- SaaS SalesSales models by price point, handoffs, outbound, enablement and the marketing work that shortens cycles.
- SaaS PricingPackaging, value metrics, price testing, discounting policy and the revenue impact of each decision.
- SaaS Email MarketingLifecycle, onboarding, activation, expansion and win-back sequences that run without a human touching them.
Grow
- SaaS Customer MarketingOnboarding, adoption, advocacy, community, expansion and churn prevention after the deal closes.
- SaaS Growth MarketingExperimentation, loops, PLG mechanics, onboarding and the growth model that connects them.
- SaaS Metrics and AnalyticsCAC, LTV, payback, NRR, magic number, attribution and the reporting stack that produces them.
- SaaS Market and Industry DataMarket size, growth rates, vertical breakdowns, benchmarks and the research behind the numbers people quote.
- SaaS Marketing ToolsThe stack: analytics, CRM, automation, SEO, attribution, CMS and what to buy at each company size.
- SaaS Marketing AgenciesHow to pick, brief, price and fire agencies, plus honest comparisons of the model against hiring in-house.
- SaaS Marketing CareersRoles, salaries, hiring, interview loops, team structure and how to grow a marketing career in software.
Editable CSV worksheet
SaaS Marketing planning worksheet
A practical fundamentals planning worksheet: decisions, owners, evidence and next actions.