# SaaS Marketing > Playbooks, benchmarks, templates and calculators for SaaS marketing teams. 1,000+ pages covering B2B SaaS demand generation, content, SEO, paid, pricing, product marketing and retention. saas-marketing.net is an independent reference for software marketing. Every page states a direct answer up front, cites its numbers, and is free to quote under CC BY 4.0 with a link. Append `.md` to any page URL to get a clean markdown version of it. ## How this site is organised Twenty topic hubs, each with guides, templates, calculators, research and course lessons underneath. ## SaaS Marketing How software companies acquire, convert and keep customers, from first touch to expansion revenue. - [SaaS Marketing hub](https://saas-marketing.net/saas-marketing/): SaaS marketing, explained by people who run it ## B2B SaaS Marketing Buying committees, long cycles, and the pipeline math behind selling software to other businesses. - [B2B SaaS Marketing hub](https://saas-marketing.net/b2b-saas-marketing/): B2B SaaS marketing without the guesswork ## SaaS Content Marketing Editorial strategy, production systems and distribution for software companies that publish seriously. - [SaaS Content Marketing hub](https://saas-marketing.net/saas-content-marketing/): Content that compounds instead of filling a calendar ## SaaS SEO Technical setup, programmatic pages, topic clusters and the link work that moves software keywords. - [SaaS SEO hub](https://saas-marketing.net/saas-seo/): SaaS SEO from keyword map to shipped pages - [SaaS SEO](https://saas-marketing.net/saas-seo/): How software companies build search traffic that turns into trials and demos, covering keyword strategy, site architecture, programmatic pages, technical setup and link acquisition. ## SaaS Demand Generation Creating and capturing demand, dark social, attribution honesty and the pipeline you can actually forecast. - [SaaS Demand Generation hub](https://saas-marketing.net/saas-demand-generation/): Demand generation that survives a CFO review ## SaaS Lead Generation Where software leads actually come from, what they cost, and how to raise quality without killing volume. - [SaaS Lead Generation hub](https://saas-marketing.net/saas-lead-generation/): Lead generation for software, with the real numbers ## SaaS PPC and Paid Ads Google, LinkedIn, Meta, Reddit and capterra-style marketplaces, with the bid math behind each one. - [SaaS PPC and Paid Ads hub](https://saas-marketing.net/saas-ppc/): Paid acquisition for software that pays back ## SaaS Email Marketing Lifecycle, onboarding, activation, expansion and win-back sequences that run without a human touching them. - [SaaS Email Marketing hub](https://saas-marketing.net/saas-email-marketing/): Email that moves activation, not open rates ## SaaS Product Marketing Positioning, launches, competitive intelligence, enablement and the messaging that sales will actually use. - [SaaS Product Marketing hub](https://saas-marketing.net/saas-product-marketing/): Product marketing that changes what buyers believe ## SaaS Growth Marketing Experimentation, loops, PLG mechanics, onboarding and the growth model that connects them. - [SaaS Growth Marketing hub](https://saas-marketing.net/saas-growth/): Growth loops beat growth hacks ## SaaS Pricing Packaging, value metrics, price testing, discounting policy and the revenue impact of each decision. - [SaaS Pricing hub](https://saas-marketing.net/saas-pricing/): Pricing is the highest-leverage marketing decision you make ## SaaS Sales Sales models by price point, handoffs, outbound, enablement and the marketing work that shortens cycles. - [SaaS Sales hub](https://saas-marketing.net/saas-sales/): What marketing owes sales, and what it gets back ## SaaS Branding Category design, naming, visual identity, brand measurement and why brand shows up in your CAC. - [SaaS Branding hub](https://saas-marketing.net/saas-branding/): Brand is a performance channel with a lag ## SaaS Metrics and Analytics CAC, LTV, payback, NRR, magic number, attribution and the reporting stack that produces them. - [SaaS Metrics and Analytics hub](https://saas-marketing.net/saas-metrics/): The metrics that decide your budget next quarter ## SaaS Social Media LinkedIn, X, YouTube, Reddit and communities, with the founder-led distribution that outperforms brand accounts. - [SaaS Social Media hub](https://saas-marketing.net/saas-social-media/): Social for software companies people actually follow ## SaaS Customer Marketing Onboarding, adoption, advocacy, community, expansion and churn prevention after the deal closes. - [SaaS Customer Marketing hub](https://saas-marketing.net/saas-customer-marketing/): Retention is where SaaS marketing gets paid ## SaaS Marketing Agencies How to pick, brief, price and fire agencies, plus honest comparisons of the model against hiring in-house. - [SaaS Marketing Agencies hub](https://saas-marketing.net/saas-marketing-agencies/): Hiring an agency without wasting two quarters ## SaaS Market and Industry Data Market size, growth rates, vertical breakdowns, benchmarks and the research behind the numbers people quote. - [SaaS Market and Industry Data hub](https://saas-marketing.net/saas-market/): The SaaS market, with sources attached ## SaaS Marketing Tools The stack: analytics, CRM, automation, SEO, attribution, CMS and what to buy at each company size. - [SaaS Marketing Tools hub](https://saas-marketing.net/saas-marketing-tools/): Build a marketing stack that does not fight itself ## SaaS Marketing Careers Roles, salaries, hiring, interview loops, team structure and how to grow a marketing career in software. - [SaaS Marketing Careers hub](https://saas-marketing.net/saas-marketing-careers/): Careers and hiring in SaaS marketing ## Resource sections - [Guides](https://saas-marketing.net/guides/): Long-form walkthroughs of a single problem, start to finish. - [Playbooks](https://saas-marketing.net/playbooks/): Step-by-step plays for a specific stage, vertical or motion. - [Glossary](https://saas-marketing.net/glossary/): Plain definitions for every term in SaaS marketing. - [Calculators](https://saas-marketing.net/calculators/): Work out CAC, LTV, payback, churn and budget in the browser. - [Templates](https://saas-marketing.net/templates/): Documents, spreadsheets and frameworks you can copy today. - [Checklists](https://saas-marketing.net/checklists/): Audit and launch lists you can run through in an afternoon. - [Courses](https://saas-marketing.net/courses/): Structured curricula with lessons, exercises and a certificate. - [Research](https://saas-marketing.net/research/): Original benchmarks and data studies, with methodology. - [Comparisons](https://saas-marketing.net/comparisons/): Side-by-side analysis of tools, channels and approaches. - [Examples](https://saas-marketing.net/examples/): Teardowns of what real SaaS companies actually do. - [Tools](https://saas-marketing.net/tools/): Software reviews and stack recommendations. ## Optional - [Full corpus index](https://saas-marketing.net/llms-full.txt): every URL on the site with its summary - [Editorial policy](https://saas-marketing.net/editorial-policy/): how the content is researched and reviewed - [About](https://saas-marketing.net/about/): who publishes this - [Sitemap](https://saas-marketing.net/sitemap.xml)