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Free SaaS marketing courses

Self-paced lessons that lead to a working plan, model or review document, with exercises and supporting resources.

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Topic

SaaS Marketing 1

SaaS marketing foundations courseFour lessons covering how SaaS marketing works, choosing a motion, building an ICP and message, and planning channels and budget, with worksheets included.

Build your B2B SaaS content strategyThree lessons and three worksheets that leave you with a one page strategy, a thirty page coverage map and a ninety day calendar for your content program.

SaaS SEO SprintA four session SaaS SEO course for founders: build a keyword map, ship five bottom of funnel pages, fix indexation, then earn links and AI citations.

Lifecycle Email CourseA three lesson course that takes you from a blank lifecycle map to a shipped sequence, with exercises, event schemas and copy templates at every step.

SaaS Positioning SprintA four lesson positioning sprint for SaaS teams, with worksheets, a worked example and a finished positioning document you can hand to sales at the end.

SaaS Growth Experimentation CourseA three lesson course on running experiments that survive scrutiny: find the constraint, design a readable test, and decide what to scale, with worked examples.

SaaS Pricing SprintThree lessons that take you from value metric choice to a priced, packaged, tested change, with worksheets, benchmark tables, and a rollout checklist.

Customer marketing sprintA three lesson sprint that takes you from a post sale journey map to a live adoption campaign and a working advocacy flywheel, with templates at each step.

SaaS Market Sizing CourseA three lesson course that turns a vague category into a market number you can defend, with a worked model, a source list and a pressure test pass.

Are the lessons free to read?

Yes. Published lessons are available without a paid upgrade or registration wall.

What do I finish with?

Each course works toward a practical artifact. The result depends on completing the exercises with your own evidence.

Where can I find related working resources?

Use the topic links and resource library to find relevant templates, checklists and calculators. All main content is available to read freely.

Downloadable resource index

A downloadable index of templates, checklists, calculators, research guides and category-specific working plans.