187 resources · page 1 of 4
B2B SaaS Marketing library
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- HubB2B SaaS marketingHow software actually gets sold to buying committees: ICP, positioning, motion by ACV band, funnel benchmarks and the pipeline math behind the plan.
- GuideHow to Build a B2B SaaS Marketing StrategyA strategy built from five decisions: ICP, positioning, GTM motion, channel mix and budget, each keyed to your contract value, sales cycle and stage.
- GuideHow to Market to a B2B SaaS Buying CommitteeMap the six to eleven people in a software deal, then build the assets each one needs: champion kits, business cases, security answers, procurement help.
- GuideThe B2B SaaS Marketing Funnel, Stage by StageEvery funnel stage with a conversion benchmark beside it, from visitor to lead to closed won, plus the post-sale half most funnel diagrams leave off.
- GuideB2B SaaS Sales Cycle LengthMedian cycle length by contract value, the five things that actually stall deals, and the marketing assets that cut weeks out without discounting.
- PlaybookB2B SaaS Demand Generation PlaybookCreate demand for a committee purchase: the 95-5 split, out-of-market audience building, capture-first sequencing and pipeline targets you can defend.
- PlaybookB2B SaaS lead generation playbookWhere B2B software leads actually come from, what each source costs per opportunity, and how to raise quality without watching volume collapse.
- GuideB2B SaaS Sales StrategySales motions by contract value, the handoff definitions that stop pipeline leaking, and the marketing assets each stage of a committee deal needs.
- PlaybookEnterprise SaaS Marketing PlaybookMarketing for 100K dollar plus contracts: analyst relations, security and procurement content, field events, and pipeline math on a 12 month cycle.
- PlaybookMid Market SaaS Marketing PlaybookThe awkward middle: too expensive for self-serve, too small for field sales. Channel mix, committee size and payback targets for 25K to 100K deals.
- GuideB2B SaaS GrowthNew logos, expansion and retention modelled together, with the efficiency targets a 2026 board expects instead of 2021 triple triple double advice.
- GuideB2B SaaS go to market strategyPick a motion with math, not taste: self-serve, product-led sales, inside sales or field sales, chosen from contract value, cycle length and margin.
- GuideB2B SaaS Ideal Customer ProfileBuild an ICP from closed won data: firmographic, technographic and behavioural criteria, a negative ICP, and a scoring model wired into routing and ad audiences.
- GuideB2B SaaS positioningWork through competitive alternatives, unique attributes, value themes, best fit customers and market category, then test the result on real buyers.
- GuideB2B SaaS Pricing StrategyHow packaging, tier names and published versus gated pricing change CAC, cycle length and win rate in B2B SaaS, with the tests to run before you reprice.
- GuideB2B SaaS Product MarketingWhat product marketing owns in a committee sale: positioning, launch tiers, sales enablement, competitive intel, win loss, and the scorecard it is judged on.
- PlaybookB2B SaaS product launch playbookA tiered launch plan with a six week timeline, internal enablement first, customer base second, market third, and adoption targets set in advance.
- GuideCost Per Lead in B2B SaaSCPL ranges by channel and contract value, why cheap leads often cost the most, and how to convert CPL into cost per opportunity and CAC payback.
- GuideB2B SaaS Marketing AttributionA vendor neutral method for long, dark buying cycles: self reported attribution questions, holdout tests, lagged cohorts, and what multi touch can still do.
- PlaybookB2B SaaS Pipeline Math and Coverage ModellingTurn a revenue target into a monthly lead goal using win rate, deal size, cycle length and coverage, then defend the number in a board meeting.
- GuideB2B SaaS digital marketingThe digital channel set for committee software sales, with real costs, payback windows and the order to add channels when you spend under 50K a month.
- GuideB2B SaaS startup marketingWhat to do with no brand, no budget and no data: founder led selling, the first 20 customers, and the point where you can start spending on channels.
- PlaybookB2B SaaS Outbound Marketing PlaybookSignal based outbound that still lands: list building from real triggers, domain and sending setup, sequence design, and honest reply rate benchmarks.
- GuideCompetitive Intelligence for SaaSBuild a competitive programme that moves win rate: source selection, battlecard structure, win loss interviews, and a quarterly competitive review that sticks.
- PlaybookB2B SaaS Expansion Revenue MarketingLand and expand campaigns built on product usage data: seat growth signals, upsell triggers, renewal risk plays and NRR as a number marketing owns.
- GuideB2B SaaS email marketing and nurture designNurture built for a buying group: forwardable assets, role based branches, trial and demo sequences, and how to email a deal rather than a contact.
- GuideAI Search Visibility for B2B SaaSHow to enter the AI consideration set: answer capsules, schema, entity consistency, review site alignment, and a way to baseline and report citations.
- GuideVertical SaaS MarketingMarketing software to one industry: association partnerships, trade events, non technical buyers, and why keyword volume is the wrong planning input.
- ListGrowth Hacking for B2B SaaSFourteen growth plays that produced measurable pipeline in committee sales, six widely copied ones that do not work, and how to test each in a single sprint.
- ListB2B SaaS Marketing Channels ComparedTwelve channels with cost per opportunity, payback window, time to results and required team, plus the stage at which each one starts to make sense.
- ListB2B SaaS Marketing on RedditThe recurring Reddit claims about B2B SaaS marketing checked against data, plus how to participate in communities without getting your account banned.
- ExampleB2B SaaS Marketing ExamplesTwelve campaigns and programmes from named companies, what each one cost, what it produced, and the conditions required to copy it successfully.
- ExampleEnterprise SaaS Deal TeardownEvery touch in a nine month committee purchase, who joined when, which assets moved it forward, and the four weeks that were pure procurement delay.
- ExampleB2B SaaS Homepage TeardownsEight homepages scored on clarity, proof, committee coverage and next step, with the exact rewrite each one needs and the pattern worth stealing.
- ComparisonABM vs inbound for B2B SaaSCompare account-based marketing and inbound marketing for SaaS: where each fits, the tradeoffs to test and a practical decision process.
- ResearchB2B SaaS CAC payback benchmarks: compare definitionsCAC payback comparisons require aligned acquisition costs, gross margin and customer cohorts, with segment and funding constraints visible. Review definitions, sampling choices and common comparison errors.
- ResearchB2B SaaS funnel benchmarks: a cohort methodFunnel conversion benchmarks are meaningful only when the same events and eligible population define each transition. Review definitions, sampling choices and common comparison errors.
- ListB2B SaaS lead generation strategies by buying situationChoose a lead generation approach that connects a suitable account with a useful evaluation step. Compare practical options, review the tradeoffs and choose a relevant next step.
- ResearchB2B SaaS marketing budgets: compare scope and stageMarketing budget ratios depend on what spending includes and which revenue measure forms the denominator. Review definitions, sampling choices and common comparison errors.
- ComparisonB2B vs B2C SaaS marketingCompare b2b saas marketing and b2c saas marketing for SaaS: where each fits, the tradeoffs to test and a practical decision process.
- ToolBuild a B2B SaaS marketing stack from the workflowStart with the customer and data flow, then buy only the systems needed to make it reliable. Use the evaluation criteria, official product links and a practical acceptance test.
- ResearchBuying committee research: roles and decision timingBuying-committee research should distinguish observed participants from the wider set of people influencing approval and implementation. Review definitions, sampling choices and common comparison errors.
- DefinitionBuying committeeUnderstand buying committee in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- CalculatorCAC payback period calculatorHow many months of gross profit it takes to earn back what you spent acquiring a customer. See the formula, change the inputs and save your results.
- DefinitionCAC payback periodUnderstand cac payback period in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- TemplateChampion business case templateHelp an internal buyer explain the problem, expected value, cost and implementation risk using assumptions their colleagues can challenge. Use the editable worksheet, example and review steps to turn it into a working document.
- ChecklistEnterprise security review preparation checklistHelp marketing and sales provide accurate evidence to a buyer's security review without inventing product assurances. Work through 10 checks, record evidence and owners, and save an editable copy.
- ToolEvaluate B2B SaaS intent data providersTreat intent data as uncertain evidence to test against your existing account signals, not as knowledge that a named person is ready to buy. Use the evaluation criteria, official product links and a practical acceptance test.
- ComparisonMQL vs PQL: choose the right follow-up signalCompare marketing qualified lead and product qualified lead for SaaS: where each fits, the tradeoffs to test and a practical decision process.
- TemplateOne-page B2B SaaS go-to-market planConnect one customer segment and buying situation to an offer, acquisition motion, operating budget and measurable decision. Use the editable worksheet, example and review steps to turn it into a working document.
- CalculatorPipeline coverage calculatorHow much pipeline you need in the quarter to hit the number, and how much marketing has to source. See the formula, change the inputs and save your results.
- DefinitionPipeline coverageUnderstand pipeline coverage in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- DefinitionProduct qualified leadUnderstand product qualified lead in SaaS marketing: a plain-language definition, a worked example, common mistakes and practical next steps.
- TemplateSaaS competitive battlecard templatePrepare a concise buyer-focused comparison with dated evidence, discovery questions and approved claims. Use the editable worksheet, example and review steps to turn it into a working document.
- CalculatorSaaS marketing budget calculatorHow much to spend based on your revenue, growth target and current CAC, rather than last year plus ten percent. See the formula, change the inputs and save your results.
- GuideWhen a champion cannot explain the business caseThe contact likes the product but cannot secure an internal decision. Diagnose the cause, choose a bounded correction and verify evaluations with a documented internal decision path.
- GuideWhen account fit and buying intent are confusedHigh engagement causes an unsuitable account to receive top priority. Diagnose the cause, choose a bounded correction and verify qualified progression by fit and intent group.
- GuideWhen an enterprise pilot has no decision dateThe evaluation keeps expanding without an agreed commercial or technical conclusion. Diagnose the cause, choose a bounded correction and verify pilots ending with an explicit documented outcome.
- GuideWhen B2B demo requests lack a use caseSales spends the opening call discovering whether the product is relevant at all. Diagnose the cause, choose a bounded correction and verify accepted demos with a confirmed customer task.
- GuideWhen enterprise content cannot travel internallyThe champion has to translate a long sales deck for every stakeholder. Diagnose the cause, choose a bounded correction and verify stakeholder questions answered by a self-contained asset.
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