606 resources · page 2 of 11
SaaS marketing guides: page 2
Practical explanations and option guides for specific SaaS marketing decisions, organized by topic.
60 resources on this page
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SaaS Marketing 4
- The SaaS marketing funnelEvery funnel stage with the conversion rate that counts as normal, why published SaaS website conversion spans 1.1% to 7.6%, and which leak to fix first.
- How to define your SaaS target marketBuild a SaaS ICP from firmographic, technographic and behavioural criteria, add a negative ICP, then size the segment by counting named accounts.
- SaaS channel strategyScore marketing channels on intent, volume, cost per opportunity and time to signal, with viability bands by ACV and a rule for killing a channel.
- SaaS distribution strategyHow software actually reaches buyers: direct self serve, sales, app marketplaces, cloud marketplaces, resellers and embedded partners, with margin and effort.
B2B SaaS Marketing 1
SaaS Content Marketing 2
- Content marketing for SaaS companies, by stageWhat to publish at seed, Series A, Series B and scale up, with headcount, budget, cadence and the one metric each stage should actually be judged on.
- Content marketing for B2B SaaS, by ACVFormat mix, depth, gating and measurement all change with deal size. Four playbooks for sub $5K, $5K to $25K, $25K to $100K and $100K plus ACV products.
SaaS SEO 4
- SaaS integration pagesTurn every connector into a ranking page: URL patterns, content blocks that avoid thin pages, partner co-marketing links and how to prioritise the integration grid.
- SaaS alternatives pagesRank for competitor alternatives searches without lying: page structure, how many rivals to list, review site alignment, refresh cadence and the legal lines.
- SaaS comparison pagesHow to build vs pages that win high intent searches: table design, claim sourcing, comparative advertising law, review site alignment and refresh rules.
- SaaS topic clustersHow to size, link and sequence a SaaS topic cluster: hub scope, spoke count, internal link rules, overlap control and cluster level reporting that proves payback.
SaaS Demand Generation 2
- SaaS demand generation channel strategyHow to choose demand generation channels, sequence them by stage, set a written kill rule for each, and stop running nine channels badly with one team of three.
- Dark social for B2B SaaSHow buyers research in Slack groups, Reddit, podcasts and DMs where no tracking reaches, how to show up there, and how to prove it moved pipeline.
SaaS Lead Generation 3
- Lead generation for a SaaS startupHow pre product market fit SaaS teams get their first 100 qualified leads with no budget, no domain authority and no list, in a defined 8 week sequence.
- Lead quality for B2B SaaSA measurable definition of lead quality, the four levers that raise it, and how to tighten qualification without watching total pipeline fall off a cliff.
- How to cut your cost per leadSeven ways to lower B2B SaaS cost per lead ranked by how fast they work and what they cost you in lead quality, with the math for each trade off.
SaaS PPC and Paid Ads 4
- Competitor brand bidding for SaaSBidding on rival brand terms in SaaS: what trademark policy allows, ad copy that survives a complaint, realistic CPCs and conversion rates, and when the math stops working.
- Smart bidding for B2B SaaSTarget CPA breaks when SaaS conversions are rare and lagging. Set conversion values by pipeline stage, size portfolios, and control every learning period.
- Offline conversion tracking for SaaS adsSend closed-won revenue back to Google, LinkedIn and Meta. Click ID capture, CRM field mapping, enhanced conversions, and the consent gaps that break it.
- Performance Max for B2B SaaSWhere PMax earns a place in a SaaS account, the lead quality traps it creates, brand exclusions and asset group setup, plus the spend floor it needs to work.
SaaS Email Marketing 1
SaaS Product Marketing 3
- Competitive Intelligence for SaaSStand up a SaaS competitive intelligence program: source list, tracking cadence, battlecard workflow, win rate reporting and the noise to ignore.
- Win Loss Analysis for B2B SaaSRun win loss analysis that changes messaging: sample size, who interviews, the question set, coding losses and feeding findings back to product.
- SaaS Sales EnablementThe enablement assets SaaS reps use: one page narratives, discovery questions, demo scripts, objection handling and a quarterly refresh cadence that deletes dead weight.
SaaS Growth Marketing 3
- Product Led Growth for SaaSHow PLG actually works: signup friction, time to value, activation, PQLs and self serve monetisation, plus the ACV and product tests that say when to skip it.
- Growth Marketing for SaaSWhat growth marketing owns in a SaaS org, how it differs from demand gen and product marketing, and the first three hires that make the function produce.
- Growth Hacking for SaaSAn honest audit of growth hacking for SaaS: the tactics that still compound, the ones killed by deliverability and privacy rules, and what replaced them.
SaaS Pricing 4
- Good Better Best Packaging for SaaSHow to split features across three tiers, which capabilities to gate, how to price the middle tier to win it, and when a fourth enterprise tier earns its place.
- How to Raise SaaS PricesWhen to raise prices, by how much, who to exempt, and what churn to expect, with data on 7 to 20 percent increases and the notice periods that limit damage.
- SaaS Discounting StrategyWhat discounts really cost in lifetime value, how to set approval thresholds by deal size, and the trade rules that win something back for every point you give.
- Willingness to Pay ResearchHow to run Van Westendorp, Gabor Granger and conjoint studies with a B2B sample you can actually recruit, and how to read the output without fooling yourself.
SaaS Sales 2
- SaaS selling strategies that move dealsTwelve selling strategies that hold up against buying committees: value framing, pilot design, mutual action plans, champion coaching and competitive displacement.
- SaaS sales and marketing alignmentShared pipeline targets, one definition per stage, a written handoff SLA and a meeting cadence that survives a bad quarter, with the numbers both teams report on.
SaaS Branding 3
- Why category creation failsThe nine ways SaaS category plays fail, the six month warning signs, and the honest question set that tells you to enter an existing category instead.
- SaaS product and company namingA naming process for software teams: brief, generation, five screening filters, legal clearance, and the trade-off between descriptive and evocative names.
- Feature naming and product nomenclatureRules for naming features, tiers and modules so a multi product SaaS stays legible, plus the nomenclature system and the rename migration checklist.
SaaS Metrics and Analytics 1
SaaS Social Media 4
- Reddit Marketing for SaaSHow to market a SaaS product on Reddit without getting banned: subreddit selection, account warmup, AMA mechanics, Reddit ads, and what moderators allow.
- What Reddit Says About B2B SaaS MarketingA synthesis of the best Reddit threads on B2B SaaS marketing: which community advice holds up against benchmark data and which is survivorship bias.
- YouTube for SaaS CompaniesSaaS video marketing that compounds: what to publish on YouTube, how to structure product led videos, realistic view targets, and the cost per pipeline dollar.
- Short Form Video for B2B SaaSShort form SaaS marketing video that earns demos: hook construction, screen capture workflows, LinkedIn and YouTube Shorts cuts, and an editing stack under 200 dollars a month.
SaaS Customer Marketing 2
- Feature adoption marketing for SaaSRun adoption campaigns that move usage: targeting by entitlement gap, the in app and email mix, launch tiers for existing customers, and holdout testing.
- SaaS customer community strategyDecide whether you need a community, pick the platform, seed the first 100 members, and measure retention lift and support deflection with real numbers.
SaaS Marketing Agencies 4
- SaaS Marketing Agency PricingRetainer bands by service and stage, how blended hourly rates convert into deliverables, when performance pricing works, and the add ons that inflate invoices.
- SaaS agency contracts and SOWs: review the work and rightsAn agency agreement should make scope, responsibilities, commercial terms, ownership and exit arrangements explicit. A statement of work defines delivery, while the wider agreement governs the relationship. Use the checklist below to prepare a review with qualified counsel rather than copy
- When to Hire a SaaS Marketing AgencyThe ARR, ICP clarity and internal ownership tests that predict whether a retainer works, plus five situations where an agency will quietly burn your budget.
- Managing a SaaS Marketing AgencyMeeting cadence, who owns the relationship internally, feedback that actually changes output, and the client side behaviours that quietly kill agency results.
SaaS Market and Industry Data 4
- The B2B SaaS IndustryHow the B2B SaaS industry is structured, who the buyers are, what the unit economics look like and where the profit pools sit by category and ACV band.
- Enterprise SaaS MarketEnterprise SaaS market size, average contract values, procurement cycles and the vendor consolidation data that explains why deals keep getting longer every year.
- Vertical SaaS MarketVertical SaaS market size by industry, growth rates against horizontal peers, and the penetration math that shows which verticals still have room left.
- Healthcare SaaS MarketHealthcare SaaS market size and growth by segment, the compliance costs that shape pricing, and which buyers hold budget in provider and payer settings.
SaaS Marketing Tools 4
- Customer data platforms for SaaS marketingWhether a SaaS team needs a CDP at all, what Segment class tooling costs at real event volumes, and the warehouse setup that replaces it for less.
- The SaaS marketing website stackHow to choose the CMS behind a SaaS marketing site, with costs, programmatic page support, dev dependency, and the migration traps that kill organic traffic.
- The warehouse native marketing stackHow SaaS teams run marketing off the data warehouse, with the pipeline from product events to activation, real tooling costs, and who has to own the models.
- Consolidating a bloated SaaS marketing stackA method for cutting marketing tools without breaking reporting: a 10 day usage audit, an overlap map, a renewal calendar, and the cancellation script that works.
SaaS Marketing Careers 5
- The SaaS marketing career pathHow SaaS marketers move from coordinator to CMO, what each level has to prove, realistic timelines, and the lateral moves that speed a career up.
- How to get SaaS marketing experienceWhat counts as SaaS marketing experience, how to build proof without a SaaS job, which backgrounds convert best, and a 90 day plan for switching in.
- SaaS marketing interview questionsForty SaaS marketing interview questions by level and function, what interviewers score, model answers with real funnel math, and the take home to expect.
- SaaS marketing skills that matterThe skill matrix SaaS teams hire against, from funnel math and positioning to AI workflows, with proof points for each level and a self assessment you can score.
- Hiring a fractional CMO for a SaaS companyWhat a fractional CMO costs per month in SaaS, the scope one can realistically own, when the model beats a full time hire, and how to write the contract.
Frequently asked questions
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Start with the customer task or business constraint. Use the topic filter and search to find a relevant explanation.
Do I need to read in order?
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Where can I find related working resources?
Use the topic links and resource library to find relevant templates, checklists and calculators. All main content is available to read freely.
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