Free newsletter launch list
One email a week that is actually worth opening
A teardown of something a software company shipped, one benchmark number with the context around it, and a play you can run on Monday with the template attached. No recycled LinkedIn posts and no "5 trends to watch".
Newsletter launch list
The Friday SaaS Marketing Brief
Join the list for the upcoming SaaS Marketing Brief. Get the marketing planning worksheet immediately.
What the brief will cover
The teardown
A real page, sequence, pricing change or campaign from a named company, pulled apart so you can see the mechanics and steal what works.
The number
One benchmark with its source and its sample size, plus what it means for a company at your stage. Not a chart with no axis labels.
The play
Something you can run next week, with the steps, the template and the metric that tells you whether it worked.
Newsletter launch list
The Friday SaaS Marketing Brief
Join the list for the upcoming SaaS Marketing Brief. Get the marketing planning worksheet immediately.
Frequently asked questions
How often does it arrive?
The newsletter is preparing to launch. Join the interest list now and download the planning worksheet immediately. A regular schedule has not started.
What is actually in it?
Three things: a teardown of something a software company shipped, one benchmark number with the context around it, and a play you can run the following week with the template attached.
Will you sell my email?
No. It is never sold, rented or shared. One unsubscribe link in every email and it works immediately.
Is there a paid tier?
No. Everything on this site and in the newsletter is free.