The saas-marketing.net editorial team
Research and editorial
We research, write and maintain every page on this site. The library explains marketing decisions through practical frameworks, explicit assumptions and references. Corrections can be requested through the contact page.
The editorial team maintains the full library on saas-marketing.net. Use the references and assumptions attached to a page when evaluating its guidance. Planning examples are not observations from a customer study.
Pages by The saas-marketing.net editorial team
B2B SaaS marketing
How software actually gets sold to buying committees: ICP, positioning, motion by ACV band, funnel benchmarks and the pipeline math behind the plan.
A/B test sample size calculator
Plan an approximate sample for a two-sided conversion-rate test at 5% significance and 80% power with equal allocation. See the formula, change the inputs and save your results.
A/B test significance calculator
Compare two observed conversion rates with a two-proportion normal approximation and an explicit fixed-horizon interpretation. See the formula, change the inputs and save your results.
Agency retainer break-even calculator
Calculate the incremental revenue and customers required to recover a retainer and related campaign costs. See the formula, change the inputs and save your results.
Agency versus in-house cost calculator
Compare annual cash cost including employment overhead, tools, recruitment and agency management time. See the formula, change the inputs and save your results.
ARPA and ARPU calculator
Average revenue per account and per user, split by segment so the blended number stops lying to you. See the formula, change the inputs and save your results.
Attribution model comparison calculator
The same pipeline scored by first touch, last touch and linear, so you can see how much the model changes the story. See the formula, change the inputs and save your results.
Brand and performance budget planner
Allocate a fixed budget and examine the acquisition constraint implied by the remaining performance spend. See the formula, change the inputs and save your results.
Burn multiple calculator
Net burn divided by net new ARR. The cleanest read on how expensive your growth is. See the formula, change the inputs and save your results.
Customer acquisition cost calculator
Work out what a new customer really costs once you count salaries, tools and agency fees, not just ad spend. See the formula, change the inputs and save your results.
CAC payback period calculator
How many months of gross profit it takes to earn back what you spent acquiring a customer. See the formula, change the inputs and save your results.
Churn rate calculator
Customer churn, revenue churn and what each one costs you over twelve months. See the formula, change the inputs and save your results.
Cohort retention calculator
Track a cohort month by month and see the revenue it produces over three years. See the formula, change the inputs and save your results.
Share of voice calculator
Measure your slice of total category search demand against named competitors, then price the gap in monthly sessions, paid media equivalent and content volume.
Content production budget calculator
Calculate the production capacity left after research, distribution and fixed editorial costs. See the formula, change the inputs and save your results.
Content marketing ROI calculator
Cost per published piece against the traffic and pipeline it produces over two years. See the formula, change the inputs and save your results.
Cost of churn calculator
Estimate lost recurring revenue and replacement acquisition cost from a monthly customer churn scenario. See the formula, change the inputs and save your results.
Cost per lead calculator
What a lead costs by channel, and what it costs once you account for the share that turn into customers. See the formula, change the inputs and save your results.
Customer marketing holdout calculator
Compare observed expansion per account between treatment and holdout groups before subtracting program cost. See the formula, change the inputs and save your results.
Demand generation budget allocator
Split a fixed program budget across demand creation, capture and experimentation while keeping totals consistent. See the formula, change the inputs and save your results.
Demo to close rate calculator
How many demos you need to book to hit the number, and what each one is worth. See the formula, change the inputs and save your results.
Discount impact calculator
What a discount costs over the customer lifetime, and how many extra deals it has to win to pay for itself. See the formula, change the inputs and save your results.
Email marketing revenue calculator
What your list is worth per send and per subscriber per year, and what a point of open rate buys. See the formula, change the inputs and save your results.
Employee advocacy reach scenario calculator
Estimate post impressions and qualified visits from participation, publishing frequency and observed reach. See the formula, change the inputs and save your results.
Event and conference ROI calculator
Booth, travel, swag and staff time against the pipeline a conference actually produces. See the formula, change the inputs and save your results.
Freemium conversion calculator
Whether the free tier pays for itself once you count the cost of serving users who never convert. See the formula, change the inputs and save your results.
SaaS funnel conversion calculator
Traffic to lead to MQL to SQL to opportunity to closed won, with the drop-off at every step. See the formula, change the inputs and save your results.
SaaS lead goal calculator
Estimate the lead volume needed to achieve a new annual recurring revenue target. See the formula, change the inputs and save your results.
Lead scoring threshold calculator
Where to set the MQL bar so sales gets volume they can work without drowning in noise. See the formula, change the inputs and save your results.
Expected lead value calculator
Estimate gross profit per lead before acquisition costs using conversion probability and a defined revenue horizon. See the formula, change the inputs and save your results.
Email list growth calculator
Where your list lands in twelve months once you account for unsubscribes and inactive addresses. See the formula, change the inputs and save your results.
Customer lifetime value calculator
Estimate LTV from ARPA, gross margin and churn, and see how much a single point of churn is worth. See the formula, change the inputs and save your results.
LTV to CAC ratio calculator
The efficiency ratio investors ask about first, with the payback period next to it so you can see the cash reality. See the formula, change the inputs and save your results.
SaaS magic number calculator
How much new ARR each dollar of sales and marketing buys, and whether you should be spending more or less. See the formula, change the inputs and save your results.
SaaS marketing budget calculator
How much to spend based on your revenue, growth target and current CAC, rather than last year plus ten percent. See the formula, change the inputs and save your results.
Marketing headcount calculator
How many marketers your revenue supports, and which roles to hire in which order. See the formula, change the inputs and save your results.
Martech cost per customer calculator
Allocate software, integration and operations spending across acquired or active customers. See the formula, change the inputs and save your results.
MRR growth calculator
Project MRR forward from new business, expansion and churn, and see where you land in twelve months. See the formula, change the inputs and save your results.
Net revenue retention calculator
NRR and GRR from one cohort, plus what your revenue does over three years if nothing else changes. See the formula, change the inputs and save your results.
Activation rate impact calculator
What moving activation does to retention, revenue and payback across the whole base. See the formula, change the inputs and save your results.
Organic traffic scenario calculator
Model search traffic from query demand, coverage and assumed click-through rates without treating rankings as guaranteed. See the formula, change the inputs and save your results.
Pipeline coverage calculator
How much pipeline you need in the quarter to hit the number, and how much marketing has to source. See the formula, change the inputs and save your results.
Marketing pipeline forecast calculator
Translate qualified opportunities and observed win rate into expected booked revenue. See the formula, change the inputs and save your results.
Positioning statement builder for SaaS
Build an internal working statement from the customer, task, alternative, meaningful difference and evidence. The builder organizes your inputs; it does not validate that the positioning is true.
PPC break-even bid calculator
The most you can pay per click and still hit your payback target. See the formula, change the inputs and save your results.
Price increase impact calculator
How much churn a price rise can cause before it stops being worth doing. See the formula, change the inputs and save your results.
SaaS quick ratio calculator
New and expansion revenue divided by churned and contracted revenue. Growth quality in one number. See the formula, change the inputs and save your results.
SaaS rebrand cost planner
Estimate one-time rebrand costs across strategy, design, implementation and internal review. See the formula, change the inputs and save your results.
Referral program ROI calculator
Whether your referral incentives cost less than the acquisition channel they replace. See the formula, change the inputs and save your results.
SaaS ROAS calculator
Return on ad spend measured properly, on subscription revenue over a horizon rather than first payment. See the formula, change the inputs and save your results.
Rule of 40 calculator
Growth rate plus profit margin, the shorthand investors use to judge whether your growth is worth its cost. See the formula, change the inputs and save your results.
SaaS growth percentile calculator for your sample
Compare a growth rate with a set of comparable observations you provide. The tool calculates sample quartiles and a midrank percentile; it does not supply an industry benchmark or infer a market position.
SaaS market share calculator
Compare company revenue with a clearly defined market revenue estimate for the same period and geography. See the formula, change the inputs and save your results.
SaaS marketing salary sample comparison
Compare a compensation value with a sample you supply using a consistent currency, location and role scope. The tool summarizes the sample and does not provide a market salary recommendation.
Maximum CPC calculator for SaaS
Calculate a click bid ceiling from acceptable acquisition cost and the chance a click becomes a paying customer. See the formula, change the inputs and save your results.
Revenue per employee calculator
Capital efficiency in one number, compared against the benchmarks by stage. See the formula, change the inputs and save your results.
Channel payback comparison calculator
Compare three channels side by side on CAC, payback and contribution rather than on cost per click. See the formula, change the inputs and save your results.
SaaS PPC budget calculator
Work backwards from a new revenue goal to customers, leads, clicks and a media budget. See the formula, change the inputs and save your results.
Value metric pricing calculator
Test a per-seat, usage and tiered price against the same customer base and see which produces more revenue. See the formula, change the inputs and save your results.
Quota and compensation calculator
Whether your quota is set at a level reps can actually hit, using the industry ratio to on-target earnings. See the formula, change the inputs and save your results.
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